Competitive analysis of the pear and apple producing sector in Argentina

Abstract

The world fruit market is characterized by having a very competitive offer, since fruits of all origins and types participate. This, at the same time, is what determines that commercial performance is in a process of constant improvement. The global fruit market has been growing significantly in recent years; new countries and new products have been incorporated, such as organic and frozen fruit, which have been imposed in recent years as a result of changes in consumer preferences. Thus, differentiated foods become more relevant and consumption behaviors are modified by communication and marketing. The natural advantages for production begin to be neglected, giving way to competitive ones, due to the greater use of technology.
Given this brief introduction, the aim of this paper is to analyze some aspects related to the competitiveness of the pome fruit producer sector in Argentina during the 2000–2018 period, specifically pears and apples. For this, competitiveness indicators will be used.