The City of Río Cuarto as a Tourist Destination in Emergency

Abstract

Cordoba is a tourist region characterized by the reception of a large number of tourists who visit its natural, cultural and historical attractions every year. In the province, Río Cuarto is considered the "gateway" to the southern area of the Córdoba mountain ranges, a position it maintains today due to its geographical disposition. However, from 1990 onwards, the city began to emerge as an emerging tourist destination, based on the development of tourist niches. This paper aims to recognize the transformations that have taken place in Río Cuarto (Córdoba) over the last 30 years, linked to its definition as an emerging tourist destination and to understand its socio-territorial implications in the south of Cordoba. To this end, a methodology was used that combines qualitative and quantitative techniques for the collection of evidence that accounts for the touristification process that occurs in the city. From this, the emergence of Río Cuarto as a tourist destination that responds to the interests of a tourist marked by postmodernity, in one of the most relevant provinces in national tourism, is evidenced.