Comer de forma saudável na era digital
Explorações com grupos focais de classe média em Buenos Aires
DOI:
https://doi.org/10.48162/rev.48.105Palavras-chave:
alimentação, classe média, mídia digital, saúdeResumo
Analisamos como um grupo de adultos de classe média da cidade de Buenos Aires, em sua maioria mulheres, usa a mídia digital em suas práticas alimentares. Usando dados de seis grupos focais que realizamos em 2023 e 2024, analisamos a que conteúdo alimentar eles prestam atenção, o grau de credibilidade que consideram ter as diferentes fontes e consultores e, de modo mais geral, quais aspectos consideram positivos e negativos do conteúdo sobre alimentação e saúde no ambiente digital. Relacionamos os debates sobre os usos da mídia digital na alimentação com estudos sociológicos sobre redes interpessoais na saúde. Esse é um novo tópico, pouco explorado nos estudos mais recentes que se concentraram nos laços sociais e nas comunidades ligadas à saúde que se formam no ambiente digital. Os resultados mostram que as plataformas digitais são ferramentas úteis para a educação e a conscientização sobre alimentação saudável, mas que também geram desinformação e amplificam ansiedades e pânicos alimentares, levando a estratégias de “desintoxicação digital”. Mostramos a influência das redes sociais digitais no contexto mais amplo das redes interpessoais off-line na saúde e sua contribuição para o consumo crítico de conteúdo.
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Copyright (c) 2025 Betina Freidin, Matías Salvador Ballesteros, Josefina Roques
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