The gender role on moderator effect of food safety label between perceived quality and risk on fresh vegetables

Autores/as

  • Cristian Adasme-Berríos Universidad Católica del Maule. Departmento de Economía y Administración. Casilla 747-721. Talca. Chile.
  • Mercedes Sánchez Universidad Pública de Navarra. Departamento de Gestión Empresarial. Campus de Arrosadia s/n. 31006 Pamplona. Spain.
  • Marcos Mora Universidad de Chile. Facultad de Ciencias Agronómicas. Departamento de Economía Agraria. Casilla 1004. Santiago. Chile.
  • Berta Schnettler Universidad de La Frontera, Facultad de Ciencias Agropecuarias y Forestales y Núcleo de Bio-recurso Científico y Tecnológico (BIOREN_UFRO). Temuco. Chile.
  • Germán Lobos Universidad de Talca. Escuela de Ingeniería Comercial. Talca. Chile.
  • José Díaz Universidad de Talca. Facutad de Ciencias Agrarias. Departmento de Economía Agraria. Casilla 747-721.Talca. Chile.

Palabras clave:

inocuidad alimentaria, modelo de ecuaciones estructurales, percepción de riesgo, hortalizas frescas, variable moderadora

Resumen

The role of food safety label in fresh vegetables has received little attention in developing economies and less attention from the perspective of gender. In this context, a conceptual model was developed to explain the effect of food safety label as a moderator variable of risk perception and quality perceived for fresh vegetables from the perspective of gender. A structural equation model was developed in central and south central Chile, using a convenience sample (n = 1114) of vegetables buyers. The main finding of the study was that for females, the food safety label moderated the effect of risk perception on perceived quality; while for males this effect was not significant. However, given that females are primarily responsible for purchasing food, food safety labels are a tool for consumers to recognize unsafe vegetables; at the same time, it can influence the purchase decision of those consumers worried by certain risks associated with fresh vegetables.

Publicado

30-06-2019

Cómo citar

Adasme-Berríos, C. ., Sánchez, M. ., Mora, M. ., Schnettler, B. ., Lobos, G. ., & Díaz, J. . (2019). The gender role on moderator effect of food safety label between perceived quality and risk on fresh vegetables. Revista De La Facultad De Ciencias Agrarias UNCuyo, 51(1), 93–109. Recuperado a partir de https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/2347

Número

Sección

Economía y Política Agrarias

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