Vínculos posibles entre la literatura para las infancias, el mercado editorial y la escuela. El caso de Juana Azurduy desde tres propuestas editoriales distintas

Abstract

The objective of this article is to address the crossovers between literature for children with the publishing market and the school from an itinerary that the figure of Juana Azurduy follows in three different proposals: Juana, the intrepid captain (2016) by Adela Basch , edited by Loqueleo; Juana Azurduy, the hidden force (2019) by Paula Bombara, edited by Norma; and Juana Azurduy: Flor del Alto Perú (2020) by Javier del Romero and Dina Barrios, edited by Sudestada. What stories about women and the struggles for Independence are disseminated within school institutions? What actions do publishers carry out to promote their texts?

After carrying out a review of the investigations that study the literary field and its implications with the publishing world and educational institutions, we stop at the description of the proposals selected for this case. Based on the analysis of documents written by the publishers and intended for the teaching public, we propose to explore, compare and problematize the actions carried out by the publishers to approach childhood. This analysis allows us to argue that the ways of reading (Ludmer, 2015) proposed in digital resources update the historical tensions between the school system and literature, which shows that the school is a privileged environment for large publishers to develop their strategies of communication and sales while independent publishers follow other ways of diffusion.