New architecture boom and balance in museum management in Spain at the beginning of the 21st century (part II)

Abstract

This article aims to highlight the paradigm shift and evolution in standardized museum management models through the profound transformation of architectural designs, their influence on the community and on urban environments. Currently, we are the protagonists of change, in an information, knowledge and learning society, in which design and innovation are fundamental competitive elements. Creativity and exploration are highly valued abilities, understanding creativity as the ability to generate new ideas or novel applications of past ideas, as well as applying what is known to different contexts to provide useful answers. Raising awareness and enhancing cultural heritage for all population groups through the alternative exhibitions and their dissemination through communication and commercial strategies reinforces institutions, defines artistic projects and perpetuates heritage scientific dissemination.